Transportation  May 30, 2025

Via vs. Via means vehicular vexation

Paratransit service fighting for name identity

Boulder-based Via Mobility Services is being confused with New York-based Via Transportation Inc., the company with which the city of Longmont contracted last year to run its microtransit service, Ride Longmont. That company insists on placing “by Via” on the Ride Longmont cars.

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With BizWest since 2012 and in Colorado since 1979, Dallas worked at the Longmont Times-Call, Colorado Springs Gazette, Denver Post and Public News Service. A Missouri native and Mizzou School of Journalism grad, Dallas started as a sports writer and outdoor columnist at the St. Charles (Mo.) Banner-News, then went to the St. Louis Post-Dispatch before fleeing the heat and humidity for the Rockies. He especially loves covering our mountain communities.
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