Sports & Recreation  May 6, 2025

Ex-Buff Bloom grows X-Games exec roster

Jeremy Bloom, a Boulderite and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, recently added a brand leader who has worked with Apple Inc., Nike Inc., Peter Millar and Beats by Dre. to his roster of executives.

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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