M&A  January 20, 2025

Gloo acquires Faith Assistant chatbot

BOULDER — Gloo Holdings LLC, a Boulder-based software company that provides technology solutions for churches, has acquired Faith Assistant, an artificial-intelligence-based chatbot for ministries.

Faith Assistant helps ministries engage congregants through conversational AI, trained on the ministry’s own content. The company serves a variety of organizations — from churches and parachurches to publishers, seminaries and home-school organizations. 

“We’ve admired Faith Assistant’s vision and innovation since their impressive work during the first Gloo AI Hackathon,” Steele Billings, chief AI officer at Gloo, said in a prepared statement. “Faith Assistant puts ministries in control of their content — they decide what the model is trained on and where it’s deployed. This aligns perfectly with our mission to provide trusted AI tools for redemptive purposes, and we’re excited to be a part of scaling it to the next level.”

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“The faith ecosystem is diverse — it includes pastors, professors, administrators, missionaries and organizations looking to serve others. We’re seeing our AI help these ministries engage people on a deeper level, 24/7,” Chase Cappo, co-founder of Faith Assistant, said in a prepared statement. “Now, with Gloo, we can help more ministries implement unique AI strategies to accomplish their missions.”

Faith Assistant creates custom AI models and chatbots, or AI assistants, for organizations such as Luis Palau Association, Concordia Church, The Christian Post and Texas-based radio station KCBI. The customized model answers questions, recommends resources and connects users with staff or volunteers who are ready to respond. 

“Our journey has always been about using technology to support the Church’s mission,” said Andrew Rogers, co-founder of Faith Assistant. “Partnering with Gloo means we can expand that vision while staying true to our core values. Their commitment to empowering ministry leaders aligns perfectly with our goals.”

Cappo and Rogers will help integrate Faith Assistant into Gloo, with Cappo assuming the role of director of the Gloo AI Enterprise Division.

Gloo Holdings LLC, a Boulder-based software company that provides technology solutions for churches, has acquired Faith Assistant, an artificial-intelligence-based chatbot for ministries.

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