Advertising, Marketing & PR  January 4, 2021

Acquisition gives Circle Graphics digital billboard foothold

LONGMONT — With the recent acquisition of a majority stake in Anthem Displays LLC, Longmont’s Circle Graphics LLC has boosted its presence in the digital billboard market.

“Anthem continues Circle’s tradition of leadership in serving the [out-of-home marketing, or OOH] market by delivering innovative, high quality, and lower cost-of-ownership digital displays, which expands the portfolio of products Circle offers to our OOH partners,” Circle Graphics OOH president Rod Rackley said in a prepared statement. 

Terms of the Anthem deal were not disclosed. 

The acquisition is the fourth such deal in the last two years. 

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LONGMONT — With the recent acquisition of a majority stake in Anthem Displays LLC, Longmont’s Circle Graphics LLC has boosted its presence in the digital billboard market.

“Anthem continues Circle’s tradition of leadership in serving the [out-of-home marketing, or OOH] market by delivering innovative, high quality, and lower cost-of-ownership digital displays, which expands the portfolio of products Circle offers to our OOH partners,” Circle Graphics OOH president Rod Rackley said in a prepared statement. 

Terms of the Anthem deal were not disclosed. 

The acquisition is the fourth such deal in the last two years. 

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