Greeley’s 55 Resort drops age restriction, rebrands

GREELEY – The increasing attractiveness of downtown Greeley to a younger demographic has led owners of a new senior-targeted apartment building to rethink their mission and act accordingly.

55 Resort, which opened about a year ago with 84 one- and two-bedroom rental units at 1100 Eighth Ave., removed its age restriction and rebranded on Jan. 1 as City Center Apartments – with slightly lowered rents.

“We’ve had a lot of demand from younger folks, people who work downtown, professionals who enjoy the downtown scene, who wanted to move into that building, so we’re listening to that market,” said…