‘Push button, get more customers’
Boulder startup Nigh puts tech to use for small businesses
BOULDER — App technology aimed at benefiting small, local businesses has a track record that could be charitably described as spotty at best, with many observers concluding that companies like Groupon and Grubhub have done more harm than good.
Nigh Technologies Inc. is different, its founder Josh Ritzer told BizWest. Boulder will serve as the proving ground for whether he’s right.
The concept for small business operators is simple, he said: “Push button, get more customers.”
Boulder-born Nigh, which recently launched in its home city, works like this: A company — let’s say in…
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