Entrepreneurs / Small Business  December 16, 2020

Xero Shoes raises private equity funding

BROOMFIELD — Feel the World Inc., which does business as Xero Shoes, recently received a strategic investment from private equity group TZP Group LLC.

According to U.S. Securities and Exchange Commission filings, Xero, which makes shoes and sandals made out of flexible materials for running and hiking, sold $12.5 million in equity on Dec. 10.

Xero was founded in 2009 by Lena Phoenix and Steven Sashen. Recently the company has expanded its product offerings and has evolved from a mainly direct-to-consumer firm to one that also has a robust retail sales channel.

As part of…

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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