Victoria’s Secret closes Pink store in Twenty Ninth Street

BOULDER — The Victoria’s Secret Pink store in the Twenty Ninth Street mall has permanently closed.

According to a pre-recorded message on the store’s phone and a sign on the door, its last day of operation was Monday, Sept. 26.

Victoria’s Secret has had a tumultuous last few years. In February 2020, then-parent company L Brands Inc. — which also owns Bath & Body Works — attempted to sell Victoria’s Secret to a private equity firm, but the deal fell through. Last year, L Brands succeeded in spinning off Victoria’s Secret, but over that timeframe closed almost 300 Victoria’s Secret and Pink…