Advertising, Marketing & PR  April 15, 2022

Elevations Credit Union appeals decision about its trademarks

BOULDER — Elevations Credit Union has lost a court case that attempted to protect its trademarks from another credit union with a similar name. However, the Boulder-based Elevations filed an appeal of the decision Thursday in the 10th Circuit Court of Appeals in Denver.

The legal disagreement stems from a decision in 2019 by Box Elder Credit Union, which operates in three counties of Utah, to change its name to Elevate Federal Credit Union.

Elevations sent cease-and-desist letters to Elevate, and Elevate filed a lawsuit against Elevations in U.S. District Court in Utah on March 4, 2020, seeking a declaratory judgment. Elevations…

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Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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