Meati launches D2C sales of its meat alternatives

BOULDER — For the first time outside of a restaurant, eaters will be able to get their hands — and mouths — on meat-alternative startup Meati’s offerings as the company launched direct-to-consumer sales of its cutlets on Monday. 

Meati — founded as Emergy Inc. prior to rebranding several years ago  — is following the concept of using fungi to mimic the flavor and texture of meat first pioneered to commercial scale by Beyond Meat Inc. (Nasdaq: BYND) and Impossible Foods Inc.

However, Meati is aiming to develop processes that replicate whole cuts of meat, such as chicken breast and cuts of…