Advertising, Marketing & PR  February 22, 2021

Pocket Outdoor buys Outside magazine, changes corporate name to Outside

BOULDER — Pocket Outdoor Media Inc., the Boulder magazine publisher that specializes in active lifestyle content and experiences, has purchased Outside Integrated Media LLC, the publisher of the iconic bible of the outdoor world, Outside magazine.

In addition to the magazine title, Pocket also is adding numerous other publications, travel businesses, television programming and more business channels in the outdoor sector. As a result, Pocket will change its name to Outside Inc.

Additions to the company include:

  • Outside magazine, Outside Studios, and the travel business Outside GO.
  • Outside TV, a provider of outdoor lifestyle TV and video programming across cable, satellite, and over-the-top…

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Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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