Hospitality & Tourism  March 8, 2023

New Visit Longmont chief: City ‘on the verge’ of joining ranks of top tourism destinations

LONGMONT — Sarah Leonard, the new executive director of Visit Longmont, joined the city’s tourism-advocacy arm is a move that appears somewhat serendipitous in hindsight. 

The recent transplant from Alaska discovered Longmont recently when, while moving her freshman son into his campus digs at the University of Colorado Boulder, she struggled to find lodging in Boulder. She looked a few miles north and booked a hotel in Longmont.

Sarah Leonard
Sarah Leonard, most recently the CEO of the Alaska Travel Industry Association, has taken over as the new executive director of Visit Longmont. Courtesy…

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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