Nonprofits  January 10, 2022

Jenn Dice embodies the mission of PeopleForBikes

Jenn Dice, CEO and president of the Boulder nonprofit PeopleForBikes. The nonprofit finds that people won’t ride if they don’t see it as safe, so better bike infrastructure, including bike lanes, paths and trails, are needed, as well as policies, initiatives and programs that support riding. Courtesy PeopleForBikes
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BOULDER — It’s fitting that the CEO of PeopleForBikes has 14 bikes between her and her husband. 

Jenn Dice, CEO and president of the Boulder nonprofit, rides cruiser, commuter, gravel and e-bikes, but her favorite is her mountain bike. She rides for recreation and a couple times a week to work, embodying PeopleForBikes’ vision to prioritize and position bikes as a viable transportation option in cities and towns across the nation.

“I love bikes, and I truly believe in the power of bikes to bring people together to create change to solve the world’s biggest problems,” Dice said. “They’re a power…

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