The newly acquired Northern Colorado Powersports dealership sells motorcycles, snow machines and personal watercraft. Courtesy Powersports Listings Mergers & Acquisitions.

Elway Dealership Group expands local holdings with Northern Colorado Powersports acquisition

FORT COLLINS — As recently as late last year, Elway Dealership Group was without a presence in Northern Colorado. Now the group owns two dealerships.

Elway, through holding company PS CO1 LLC, closed on a deal this week to acquire Northern Colorado Powersports in Northern Colorado, a dealer that sells motorcycles, snow machines and personal watercraft. Financial terms were not disclosed.

The move comes about six months after Elway’s Denver-based organization bought Co’s BMW of Loveland and MINI of Loveland. 

Elway Dealership Group, which had long had a Northern Colorado foothold in Greeley, sold off its operation there last year to Asbury Automotive Group.

Former powersports owner Michael Hendry, who bought the dealership in 2008, is retiring, the company said in a news release.

Powersports Listings Mergers & Acquisitions, an organization that helps facilitate deals involving motorcycle, RV, tractor and watercraft dealerships, brokered the Elway acquisition. 

“We are unbelievably excited to welcome the Elway Dealer Group to our Powersports Industry.” PLMA CEO Tom Macatee said in the release.

FORT COLLINS — As recently as late last year, Elway Dealership Group was without a presence in Northern Colorado. Now the group owns two dealerships.

Elway, through holding company PS CO1 LLC, closed on a deal this week to acquire Northern Colorado Powersports in Northern Colorado, a dealer that sells motorcycles, snow machines and personal watercraft. Financial terms were not disclosed.

The move comes about six months after Elway’s Denver-based organization bought Co’s BMW of Loveland and MINI of Loveland. 

Elway Dealership Group, which had long had a Northern Colorado foothold in Greeley, sold off its operation there last year to Asbury Automotive Group.

Former powersports owner Michael Hendry, who bought the dealership in 2008, is retiring, the company said in a news release.

Powersports Listings Mergers & Acquisitions, an organization that helps facilitate deals involving motorcycle, RV, tractor and watercraft dealerships, brokered the Elway acquisition. 

“We are unbelievably excited to welcome the Elway Dealer Group to our Powersports Industry.” PLMA CEO Tom Macatee said in the release.