Entrepreneurs / Small Business  December 16, 2020

Swatch claims several court errors in renewed legal battle against Fort Collins watchmaker

FORT COLLINS and NEW YORK — Swiss watch conglomerate Swatch Group is challenging all of the results of its previous failed lawsuit against Fort Collins manufacturer Vortic Watch Co. over its claimed trademark rights.

In its brief to the U.S. Court of Appeals for the Second Circuit in New York City, Swatch claims the lower court erred on all of its rulings in favor of Vortic in the case decided this year. 

Swatch claims that a “substantial number” of customers purchased the Vortic watches thinking they were produced by Swatch under the Hamilton mark,…

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