Crossing the chasm to revenue and profit

Entrepreneurial ventures bring to market and diffuse new products and services.  The end goal, never to be forgotten, is to sell enough at a profit that the firm makes money.  Also  these pursuits of passionate purpose deliver real rewards of meaning and connections. Delivering financial results is difficult. 

The Problem

Everett Rogers developed a theory on how, why, and at what rate new ideas spread.  Diffusion of Innovation explains that diffusion is the process by which an innovation is communicated over time among the participants in a social system.  Technology…