The a2 Milk Co. expands its Kroger, Safeway sales

BOULDER — The a2 Milk Co. has expanded its sales agreements with Kroger and Albertsons/ Safeway.

The additions will help the company achieve its goal of national distribution across the United States.

Beginning this month, a2 Milk products will appear on the shelves of additional Kroger and Albertsons/Safeway stores, bringing total distribution to 12,400 outlets operated by 80 major grocers across the United States. The company’s products are also available in Costco, Walmart, Ahold, Sprouts Farmers Market, Whole Foods, Publix, Wegmans, HEB and other retailers. Total store distribution has increased by about 45 percent since November 2018, the company said in a news release.

A2 is a company started in Australia, with its U.S. headquarters in Boulder. The company makes dairy milk that contains only the A2 protein type. Published research has suggested that a2 Milk can help people avoid stomach discomfort that can be caused by the A1 protein, which a2 Milk does not contain.

“The a2 Milk Co. couldn’t be more thrilled with the expanded partnerships that we have secured with two of the leading supermarket chains in the U.S.,” Blake Waltrip, CEO of The a2 Milk Co. U.S, said in a statement. “The acceptance of the a2 Milk innovative proposition continues to be a true validation of our products and our benefit to consumers. Signing on with Kroger and Albertsons/Safeway will allow a2 Milk products to gain additional exposure in new markets, bringing us closer to our goal of giving every American consumer the chance to enjoy the nutritious benefits of real milk.”

The a2 Milk Co. plans to further extend its geographic reach, including the Southwest, West, Pacific Northwest and Midwest. The company also wants to further establish itself in California, the Northeast and Southeast.

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