New Belgium, Tombstone collaborating on pizza-flavored Voodoo Ranger
FORT COLLINS — In the 1990s, a television advertisement campaign asked frozen-pizza lovers who happened to be in life-threatening situations, “What do you want on your Tombstone?” The typical response was something along the lines of “cheese!” or “pepperoni and sausage!”
Perhaps in a modern version of the Tombstone Pizza commercials, the answer to that question might be … the flavors of India pale ale? Times certainly have changed.
Wisconsin-based Tombstone is collaborating with Fort Collins’ New Belgium Brewing Co. to launch a limited edition new addition to its popular Voodoo Ranger line of IPAs: the pizza-flavored I(Pizza)A.
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It’s hard to deny that pizza and beer are a classic combination, but drinkers will have to wait until I(Pizza)A’s release on National Beer Day on April 7 to judge whether beer and pizza are “two great tastes that taste great together” in the same can. (Wait, maybe that line was from a different commercial. Oh right, Reese’s Peanut Butter Cups).
New Belgium’s website describes the Voodoo Ranger I(Pizza)A as a “7% ABV slice of heaven (that) delivers the flavors of Tombstone’s crispy crust, tangy tomato sauce, and savory herbs and spices into an ice-cold beer. The finishing pepperoni kick of heat that will make you reach for another slice … or another pint.”
Beginning next week, Voodoo Ranger I(Pizza)A will be available at New Belgium’s brewhouse in Fort Collins and for delivery in select markets. Two four-packs of 16-ounce cans of Voodoo Ranger I(Pizza)A cost $49.99 with shipping included.
