Outside launches Outerverse to rival Metaverse

BOULDER — Outside Interactive Inc., an outdoor-focused media and tech company that publishes, among numerous titles, Outside magazine, today has unveiled plans for the Outerverse, which it described as “an adventure-minded, wellness-driven alternative to the Metaverse.”

According to a press statement, “Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022, the platform will consist of three primary parts: an NFT marketplace (Outside.io), a community-oriented creator platform, and an Outside-branded loyalty token. All of the elements will be built in partnership with blockchain innovator SuperLayer.io. NFTs, or non-fungible tokens, are…