Boulder Running Company parent acquired
BOULDER — Fleet Feet Sports LLC, a North Carolina-based chain of running-shoe stores, has inked a deal to acquire JackRabbit, the private equity-backed parent company of Boulder Running Company.
“Boulder Running Company remains an iconic part of the running community and industry as a whole. While we plan on rebranding all JackRabbit-branded stores to Fleet Feet by the end of 2022, we recognize the uniqueness and specialness of the Boulder Running Company brand,” Fleet Feet CEO Joey Pointer told BizWest in an emailed statement. “We remain flexible in determining how the Boulder Running Company brand lives on in the community as…
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