Crunch Fitness opening Fort Collins gym this week

FORT COLLINS — Crunch Fitness is opening its latest Front Range area franchise locations on Friday in Fort Collins. 

The $15 million, 40,000-square-foot facility owned by Brian Hibbard and John Armatas is at 2211 S. College Ave. 

The gym, which is offering discounted introductory memberships, is open 24 hours a day.

“We are looking forward to bringing the exciting and inclusive Crunch workout experience to Fort Collins,” Hibbard said in a prepared statement. “With top-quality equipment and amazing classes, there is definitely something for everyone at Crunch, and we can’t wait to empower Fort Collins residents to achieve their fitness goals.”

There are Crunch gyms in Boulder, Colorado Springs and in several Denver-area cities. 

The Fort Collins Crunch is taking the place of Miramont Lifestyle Fitness Central, which shuttered in 2018.

Launched in the 1970s, Miramont Lifestyle Fitness was a Fort Collins-based health-club chain with more than 20,000 members as recently as 2017. 

That year, founder Cliff Buchholz sold the chain to Wichita, Kansas-based Genesis Health Clubs. At the time, the company operated 44 health clubs in Kansas, Missouri, Oklahoma, Nebraska and Colorado.

The transaction, which allowed the gyms to keep their Miramont branding, included three Miramont health clubs in Fort Collins, including the College Avenue location, as well as Reve Fitness, located at Jessup Farm. Genesis also operates the Fort Collins Club and another health club in Loveland.

The Fort Collins health-club scene has seen its share of entrants to the market since the Miramont-Genesis deal in 2017.

New clubs opened in the last half-decade include Anytime Fitness on College Avenue, 24-Hour Fitness on College Avenue and Zone Athletic on Council Tree Avenue. The 24-Hour Fitness has since closed after the company filed for bankruptcy during the COVID-19 pandemic.

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