Outdoor industry used pandemic to evolve, thrive
BOULDER — With the nation stuck inside for what seemed like months on end during the COVID-19 pandemic, many turned to the outdoors as respite from their home office computer screen.
More people flocking to trails or taking up new sports was a boon for the outdoor industry in Boulder County.
“The category is obviously en fuego,” Outside Inc. CEO Robin Thurston said Tuesday during an industry CEO roundtable event hosted by BizWest and sponsored by Berg Hill Greenleaf & Ruscitti LLP, Plante Moran and Bank of Colorado.
More people taking up outdoor recreation, of course, leads to more traffic at trailheads, an…
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