Outdoor Industry  January 29, 2021

Wyoming outdoor outfitter Stio to open Boulder store

BOULDER — Stio, an outdoor clothing brand based in Jackson Hole, Wyoming, is preparing to open its fourth store this spring just off Boulder’s Pearl Street Mall.

CEO Steve Sullivan confirmed to BizWest that the clothing retailer will open its fourth retail store in a subdivided portion of 1505 Pearl St. The store is expected to open as soon as mid-April depending on permitting and May at the latest; it will employ about 10 staffers.

Stio was founded in 2011. It has physical stores in Jackson Hole; Teton Village, Wyoming; and Park City, Utah.

Sullivan,…

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