Advertising, Marketing & PR  October 13, 2020

SurveyGizmo rebrands as Alchemer 

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software firm, is now known as Alchemer.

The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics firm to an enterprise-focused, customer-centric firm with a wider array of services. 

The customer survey market is nearly saturated, Alchemer CEO David Roberts told BizWest, but “if what you’re trying to do is create really customer-centric organizations and use feedback and signals from your customer-base to shape and drive that organization, then…

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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