Setting up your first Google campaign

If your business has a website, you’ve probably thought about how to find new customers online. One of the most popular ways to discover potential customers is to advertise with Google Ads (formerly called “AdWords”). If you’re curious about advertising on Google but you’ve never tried it, here are some tips to get started.

Google Ads isn’t like traditional advertising: It lets you target searchers who are already looking for products or services like yours. So, if you manage a flower shop, you can find users in your area who search for phrases like, “flower shop,”…