Economy & Economic Development  July 25, 2019

OtterBox, Otter Pops spar over branding

FORT COLLINS and CHICAGO — The business relationship between Otter Products LLC and the maker of Otter Pops has turned frosty over a trademark dispute.

The Fort Collins-based maker of OtterBox phone and electronics cases filed suit against food producer Jel Sert Inc. in the U.S. District Court of Colorado Wednesday to quell Jel Sert’s claims that Otter Products and PopSockets LLC’s collaborations infringe on its branding.

According to the complaint, Otter Products and Jel Sert started discussing co-branding products in early 2018, particularly selling Otter Products coolers with Otter Pops branding at a premium and donating some of the proceeds to…

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Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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