Cannabis  April 29, 2019

Charlotte’s Web hires new CEO

BOULDER —  Charlotte’s Web Holdings, Inc., a Boulder-based CBD product maker, announced Monday that Adrienne “Deanie” Elsner would be the company’s new CEO starting May 15.

Elsner was formerly the president of  Kellogg Company’s U.S. snack division, according to a Charlotte’s Web news release.

“Deanie’s appointment is timely and aligns perfectly with our corporate evolution from the early stage organization we were just two years ago into a professionally managed public company with top-tier executive talent,” Hess Moallem, current president and CEO, said in a prepared statement. “Placing world-class marketing and sales expertise at the highest level of the company is critical to further extend Charlotte’s Web’s leadership position in the market.

Moallem will maintain an advisory role with Charlotte’s Web after Elsner takes over as CEO, the release said.

BOULDER —  Charlotte’s Web Holdings, Inc., a Boulder-based CBD product maker, announced Monday that Adrienne “Deanie” Elsner would be the company’s new CEO starting May 15.

Elsner was formerly the president of  Kellogg Company’s U.S. snack division, according to a Charlotte’s Web news release.

“Deanie’s appointment is timely and aligns perfectly with our corporate evolution from the early stage organization we were just two years ago into a professionally managed public company with top-tier executive talent,” Hess Moallem, current president and CEO, said in a prepared statement. “Placing world-class marketing and sales…

Lucas High
A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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