Entrepreneurs / Small Business  November 21, 2018

Basis is the Front Range startup looking to disrupt the sports-drink market

Two Denver entrepreneurs are fueling up against mainstream sports drinks with a natural, low-sugar alternative.

Basis is looking to compete with drinks such as Gatorade, Powerade and Smart Water, with natural ingredients that provide three times the electrolytes that Gatorade has.

The company was founded by Henry Springer and Kyle Nowak in November 2015. The two were tired of having no low-sugar electrolyte-rich options to combat dehydration and altitude sickness. The two found that their best option was Pedialyte — made for infants — but that lacked on taste.

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