Thurston builds future for active lifestyle publishing

BOULDER — In an environment where many publishers are seeing declines, Robin Thurston expects significant growth, enough to take his company public within a few years.

Thurston, of Boulder, is the architect of a series of acquisitions in the magazine and digital publishing business over the past nine months involving active lifestyle titles. His company: Outside Inc., formerly Pocket Outdoor Media.

See related story: Pocket Outdoor buys Outside magazine, changes corporate name to Outside

His strategy is to think beyond ink on paper without abandoning it and creating an organization that provides content but also experiences and services that…