Bobo’s lands Series B, brings on new execs

BOULDER — Bobo’s, a maker of natural oat bars and other baked goods, received Series B funding from Boulder Investment Group Reprise and Ridgeline.

The funding follows a year of expansion for Bobo’s, which added Kroger, Meijer and Wegman’s to its retailers and the launch of its new Toast’r and Stuff’d Bites. Those additions were spurred by the company’s Series A, led by BIGR and Ridgeline, in February 2017. The company did not share financial details for its Series B.

Bobo’s said its new round of investment will go to keeping up with demand, national distribution and expanding its production capacity.

In addition to the funding, Bobo’s also announced two new executives to help with its growth. Sarah Van Houten will serve as the company’s chief financial officer, after previously working at DanoneWave. Rob Streight, of Colorado Premium Foods, will serve as vice president of operations.

“Bobo’s revenue has more than doubled since our series A,” CEO TJ McIntyre said in a prepared statement. “With this growth, we need more ovens in our Boulder bakery to keep pace with the increased demand. As Bobo’s sets up for the next stage of growth, we wanted to ensure that Bobo’s had the strong internal team and the funding to expand bakery capacity and support new distribution across the country as we look to triple the business by 2020.”

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