Firms help ‘localize’ tech products for global markets

BOULDER — For a business person, being able to speak the language in a foreign country isn’t always enough anymore.

These days, computer programs also may need to be in a foreign language, too.

There’s no problem if an American business hires only employees who speak and read English. But what if employees in Italy are more productive in an Italian-language computer program, or workers in Mexico need to translate a document from English to Spanish?

An e-mail mailbox icon makes sense in United States computer programs, but…