Buffs linebacker inks underwear NIL deal
BOULDER — University of Colorado linebacker Jordan Domineck has signed a name, image and likeness (NIL) promotional contract with underwear brand Saxx.
Every time Domineck or one of the other five members of the “All- Sacks SAXX Conference” NIL promotion record a sack, Saxx will donate $1,000 to the Testicular Cancer Foundation, the company said in a news release.
“We obviously had some fun with the creative for this program, but it was important to us that there was a meaningful philanthropic angle to the final product,” Saxx CEO Wendy Bennison said in the release. “We’ve long supported the Testicular Cancer Foundation,…
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