Sports & Recreation  October 2, 2023

Buffs linebacker inks underwear NIL deal

BOULDER — University of Colorado linebacker Jordan Domineck has signed a name, image and likeness (NIL) promotional contract with underwear brand Saxx. 

Every time Domineck or one of the other five members of the “All- Sacks SAXX Conference” NIL promotion record a sack, Saxx will donate $1,000 to the Testicular Cancer Foundation, the company said in a news release. 

“We obviously had some fun with the creative for this program, but it was important to us that there was a meaningful philanthropic angle to the final product,” Saxx CEO Wendy Bennison said in the release. “We’ve long supported the Testicular Cancer Foundation,…

Related Posts

A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
Sign up for BizWest Daily Alerts
Closing in 8 seconds...