Say cheese!: Illegal Pete’s, pot firm partner on ‘queso vape’
BOULDER and DENVER — Boulder-born restaurant chain Illegal Pete’s is moving beyond the world of burritos and stepping into the cannabis game with a partnership with Denver vape brand O.pen.
In conjunction with National Queso Day on Sept. 20, the partners have launched sales of the Illegal Pete’s branded Queso O.pen vape, made with distillate from the UK Cheese weed strain.
“This partnership with Illegal Pete’s was a great way for us to bring together two well known Colorado brands in a really fun, unique marketing push, said Brittany Hallet, executive vice president of Slang Worldwide Inc., the cannabis umbrella company that…
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