Focus on multi-channel distribution a boost for Wishgarden

2023 Mercury 100 fastest-growing private companies
LOUISVILLE — The COVID-19 pandemic was a challenge for most businesses, and WishGarden Herbs Inc., an independent, woman-owned, family-run dietary supplement manufacturer, with national distribution at major retail stores and grocers, was no exception.
But an increased focus on online multi-channel sales and distribution sale strategies has allowed the company to “rebound nicely,” Wishgarden CEO Sam Hunziker, who runs the company alongside his mother Catherine Hunziker, founder of the company.

“Over the recent years, the shifting of distribution channels has been a significant issue. With…
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