Blue Federal Credit Union to take over Budweiser Events Center naming rights
Question about beer menu left unanswered
LOVELAND — Blue Federal Credit Union, a Cheyenne-based institution that’s spread its Northern Colorado footprint in recent years, is deepening that local presence with a naming rights deal with the Budweiser Events Center.
The 7,200 seat multi-purpose venue has been sponsored by Budweiser since it opened about 20 years ago. Starting this fall, it will be called the Blue Arena.
The rights deal, according to Larimer County Board of Commissioners documents, will have Blue FCU pay the county, which owns the Budweiser Events Center, $7.5 million over the next 10 years.
The first payment of $450,000 will be paid in October, documents show,…
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