BOULDER — Consumers in Colorado will be the first to buy Meati Foods chicken and steak offerings in retail at select Sprouts Farmers Markets and on-menu at all Birdcall locations.
Meati Foods, a trade name of Emergy Inc. based in Boulder, produces alternative whole-food proteins from mushroom root. Today, it’s Eat Meati brand will hit the shelves at Sprouts in the Denver and Boulder area.
The movement to retail comes at the same time as the company’s expanded partnership with Birdcall, a fast-casual restaurant group based in Denver. Birdcall is a trade name of 800 East 26th Avenue LLC. Meati, according to a press statement made available today, wants to create “a national, omni-channel footprint by late 2023, including all Sprouts Farmers Market locations by the end of 2022.”
“We’re thrilled to have the support of such well-recognized, respected and purpose-driven partners like Sprouts Farmers Market and Birdcall as we bring our category-first whole-food cutlets and steaks to shelves and plates in our home state of Colorado,” Scott Tassani, president of Meati Foods, said in a written statement. “Given the consistent record-breaking sellouts of our Meati products online, we’re eager to pilot on-shelf with Sprouts with an eye toward rapid expansion in the coming months.”
The press statement said that Meati Foods operates from its Pilot Ranch and this fall will expand production to its Mega Ranch, which has the capacity to produce more than 45 million pounds annually, significantly scaling production to accommodate national retail and foodservice demand.
“As a trusted grocer for those looking to discover new, better-for-you products and ingredients, we’re excited to be the first to offer Meati on shelves at three of our Colorado locations, and soon enough nationwide,” said Matt Pratta, culinary director of Sprouts. “We’re impressed by Meati’s ability to set new standards in an ever-crowded category and know that Sprouts customers are going to love the taste, nutrition and clean labels that their products offer.”
Beginning today, consumers can purchase the Meati Classic Cutlet, Meati Crispy Cutlet and Meati Classic Steak at Sprouts locations in Boulder (#312), Denver (#334) and Wheat Ridge (#326) in the refrigerated and prepared meal sections. Meati is now available at all nine Birdcall locations in Colorado and Arizona. In Boulder, Birdcall can be found at the Whole Foods location on Pearl and in the Twenty Ninth Street shopping area.