Stem Ciders acquires Howdy Beer from The Post Brewing
LAFAYETTE and BOULDER — The Post Brewing Co. is selling its iconic Howdy Beer brand to Stem Ciders LLC.
The Post, a chain of fried chicken and beer restaurants that has locations around the Front Range, launched Howdy Beer as an American-style Pilsener in 2014. It received national acclaim, including earning a Bronze medal in 2018 in the American-Style Pilsener category and a Silver medal in 2014 in the American-Style or International-Style Pilsener category.
Stem Ciders, which has a national distribution platform, will now focus on growing the beer’s brand around the country. The cidery began entering the beer space in 2020 through a partnership with Sleeping Giant Brewing to manage sales and marketing efforts for Boulder Beer Co.
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“We have always believed that Howdy Beer is an incredible beer with awesome potential,” Dave Query, founder of Big Red F Restaurant Group, which owns The Post, said in a prepared statement. “The partnership with Stem will allow Howdy to reach its brand and distribution potential. They have a skilled sales team and a strong knowledge of the industry needed to launch a brand across several regions.”
Howdy will continue to be served at The Post.
LAFAYETTE and BOULDER — The Post Brewing Co. is selling its iconic Howdy Beer brand to Stem Ciders LLC.
The Post, a chain of fried chicken and beer restaurants that has locations around the Front Range, launched Howdy Beer as an American-style Pilsener in 2014. It received national acclaim, including earning a Bronze medal in 2018 in the American-Style Pilsener category and a Silver medal in 2014 in the American-Style or International-Style Pilsener category.
Stem Ciders, which has a national distribution platform, will now focus on growing the beer’s brand around the country. The cidery began entering the beer space in 2020…
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