Bicycle Village merging with Epic Mountain Gear stores
This report first appeared at BizWest news partner BusinessDen.
BROOMFIELD — Bicycle Village is pedaling toward an epic merger.
Vail Resorts announced Thursday it is phasing out its Bicycle Village brand and shifting cycling equipment to its Epic Mountain Gear stores.
The announcement comes three weeks after BusinessDen reported that Bicycle Village’s flagship store in Aurora was closing.
Laura Bonfiglio, a spokeswoman for Vail Resorts, said merging Bicycle Village with Epic Mountain Gear allows the stores to “operate as a year-round destination and one-stop-shop for outdoor adventure.”
Vail Resorts became the sole owner of Bicycle Village in 2010 as part of a larger $31 million…
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