M&A  December 9, 2021

Elway group buys Greeley Harley-Davidson-Wild West Motorsports

GREELEY — Elway Dealership Group has purchased Greeley Harley-Davidson-Wild West Motorsports, the company’s third recent acquisition in Northern Colorado.

The dealership has a 48,000-square-foot showroom on four acres, and offers Harley-Davidson, Honda, Polaris and Yamaha products.

“When we heard [Greeley Harley-Davidson-Wild West Motorsports owner Steve Risdal] was planning his retirement, we jumped at the opportunity,” Elway COO Michael Maledon said in a prepared statement. “This is a great addition to our other two powersports dealerships in Northern Colorado.  By adding Harley-Davidson, Polaris, and Yamaha, Elway Powersports now represents eight of the top brands in the industry. Additionally, similar to our previous two…

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