Noodles & Co. adds a Southwest U.S. franchisee

BROOMFIELD — Noodles & Co. (Nasdaq: NDLS) said a new franchisee will open four restaurants in west Texas and southern New Mexico.

Tsunami Enterprises LLC president Carlos Hill plans the sites in El Paso and Las Cruces over the next three years. Tsunami is based in Las Cruces, according to New Mexico secretary of state filings.

Hill opened a Sushi Freak franchise in Las Cruces in 2019, telling local media he’d wanted to open a fast casual option outside of the usual “Mexican food, hamburgers, or chicken.” He runs a second location of the small San Diego-based sushi bowl provider in Albuquerque,…