PR, marketing firms grapple with talent acquisition, consolidating media landscape
BOULDER — As the economy breaks out of its COVID-19 doldrums, some Boulder Valley area marketing, advertising and public relations companies are busier than ever.
But these local firms are finding it challenging to recruit qualified talent and are being forced to reckon with evolving demands from their employees, industry leaders said Tuesday during BizWest’s CEO Roundtable on Advertising & Marketing.
Clients who scaled back their advertising budgets are flooding the zone with projects as the economy thaws, which People Productions CEO Don Poe said is a good thing.
But “as [workloads] grow, it’s becoming more and more difficult” to keep up with…
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