Visiqua acquires lead conversion platform
BOULDER — Visiqua LLC, a marketing and customer acquisition firm, finalized this week the buyout of lead conversion company ROI Verify Inc.
With the acquisition of ROI Verify, “Visiqua will create a new division branded as Visiqua Innovation Labs, a technology lab and think tank that explores and tests the latest ideas and applications for [artificial intelligence] within the lead generation space. Visiqua Innovation Labs will develop those ideas and usher them into the future as the products of tomorrow,” according to a Visiqua news release.
Terms of the acquisition were not disclosed.
“This acquisition…
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