CrossFit leases space for new Boulder HQ
BOULDER — Eric Roza, a former technology CEO and the owner of the CrossFit Sanitas gym in Boulder, bought the CrossFit brand earlier this year, and now the popular fitness brand will be headquartered in Boulder.
The company recently inked a lease to take over the entirety of the former Anthem Branding office building at 2617 Broadway.
The property will house CrossFit’s corporate administration functions. Previously, the company’s headquarters was in Santa Cruz, California.
CrossFit is in the process of moving into its new roughly 7,100-square-foot headquarters, according to Keys Commercial Real Estate LLC president…
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