M&A  August 7, 2020

New CrossFit owner tweets that deal is finalized

BOULDER — Eric Roza, a former technology CEO and the owner of the CrossFit Sanitas gym in Boulder, is now officially the new owner of the global CrossFit brand, according to a Friday tweet from Roza.

The deal, initiated after controversial former CEO Gregg Glassman set off a firestorm in July by saying COVID-19 is a conspiracy and claiming, without evidence, that George Floyd was murdered as part of a cover-up for a money-laundering operation, was struck in late June but required regulatory approval before it could be finalized.

“We did it!!! The acquisition…

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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