New CrossFit owner tweets that deal is finalized

BOULDER — Eric Roza, a former technology CEO and the owner of the CrossFit Sanitas gym in Boulder, is now officially the new owner of the global CrossFit brand, according to a Friday tweet from Roza.

The deal, initiated after controversial former CEO Gregg Glassman set off a firestorm in July by saying COVID-19 is a conspiracy and claiming, without evidence, that George Floyd was murdered as part of a cover-up for a money-laundering operation, was struck in late June but required regulatory approval before it could be finalized.

“We did it!!! The acquisition is officially through its final step this morning, just over eight years since I began working toward my dream of leading CrossFit someday,” Roza tweeted. “I am so grateful for the opportunity to devote the rest of my life to building the world’s leading platform for health, happiness and performance. This is a powerful reminder that with hard work, an amazing team, and a little luck, dreams can come true!”

Roza has a YouTube townhall set for Aug. 19 to provide additional information.

CrossFit’s new leader was previously CEO of Datalogix, a data firm for digital advertisers that was acquired by Oracle Inc.( NYSE: ORCL) in 2015. He is currently an executive-in-residence for venture-capital firm General Catalyst and an adjunct professor at the University of Colorado Boulder.

CrossFit was developed in 2000 by Greg Glassman as a combination of powerlifting, plyometrics and other training disciplines. The company behind CrossFit owns the branding and licenses it to local CrossFit gyms and trainers.

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