Entrepreneurs / Small Business  June 24, 2020

Boulder entrepreneur to purchase CrossFit’s national governing body

BOULDER — Eric Roza, the owner of a CrossFit gym in Boulder, is set to become the CEO of the company overseeing the fitness brand after its former leader was ousted due to racist comments.

In a Twitter post Wednesday, Roza said he will become the owner of CrossFit Inc. after the sale’s closing next month. Financial details were not disclosed.

Roza was previously CEO of Datalogix, a data firm for digital advertisers that was acquired by Oracle Inc.( NYSE: ORCL) in 2015. He is currently an executive-in-residence for venture-capital firm General Catalyst and an adjunct…

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Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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