Real Estate & Construction  November 4, 2019

Superior Tesla dealership appears to have green light

Tesla announced earlier this year that it would focus on online sales rather than brick and mortar dealerships, but the company’s showroom in Superior still appears on track to open in the coming months. Lucas High/BizWest.
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SUPERIOR — The highly anticipated and long-delayed Tesla Inc. (Nasdaq: TSLA) showroom in Downtown Superior appears to be still on track to open.

Early this year, the Silicon Valley-based electric-car maker announced that it would attempt to cut costs by shifting its sales strategy away from brick-and-mortar dealerships. However, Tesla has since filed documents with the U.S. Securities and Exchange Commission suggesting that it had decided against such a drastic move away from physical dealership spaces. 

Approved by Superior town leaders in early 2018, the 22,000-square-foot sales and service center at the corner…

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Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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