Neptune Mountaineering launches showcase for crowdfunded products

BOULDER — Neptune Mountaineering, the iconic Boulder outdoor shop, has launched an initiative to introduce the store’s customers to new brands that have funded recent product launches through crowdsourcing platforms such as Kickstarter and Indigogo.

Neptune Lab, a curated selection of crowdfunded products, will occupy a dedicated, roughly 100-square-foot space within the store and will feature an interactive kiosk to allow customers to learn more about the brands and their respective fundraising campaigns. The new section of the store will be introduced Aug. 7.

Josh Simpson, founder of Portland, Oregon-based brand development firm Ignition Lab, helped…