Cannabis software platform offers joint solution

BOULDER — For a pair of Harvard graduates with degrees in psychology and behavioral economics, private equity and hedge funds provided a lucrative career path.

But in Colorado, the grass was … legal.

Lured by the budding possibilities of applying their expertise to the sprouting sales of recreational and medicinal marijuana, Jake Levin and Andrew Duffy founded software-development company Best In Grow and this spring unveiled an eponymous management solution for cannabis retailers they hope will be a joint asset for dispensary owners and workers alike.