Outdoor Industry  January 25, 2019

Norrøna to open its first U.S. store in Boulder

BOULDER — Norrøna, a Norwegian outdoor brand, is opening a store in Boulder, its first U.S. retail location.

The location on the Pearl Street Mall at 1130 Pearl St. is expected to open in the first half of 2019. The store will include Norrøna’s assortment of technical outerwear, an apparel repair center, community gathering space and espresso bar.

“Boulder’s passionate outdoor community and world-class natural playground make it the obvious home for Norrøna’s first U.S. brand store,” U.S. sales manager Adam Chamberlain said in a prepared statement. “Whether it’s to enjoy a post-run coffee, attend…

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