Who are your company’s stakeholders?

There are lots and lots of people who are affected by your company. Even if you’re a super small business, you still have yourself, your family, customers and partners.

As you grow, you’ll include employees, their families, and an ever-growing array of people to whom you deliver value.

This is why the concept of “stakeholders” is so powerful. Typically we’d talk about shareholders, but that’s a really limited view of success and impact. Focusing too much on shareholders is dangerous, and can lead you to some really unbalanced decisions.

My best clients realize that…